10/11/2011
Free assistance in getting into the Chinese market
A new EU centre for SMEs are now offering free counselling and legal assistance for small and medium sized enterprises dreaming of a share of the booming Chinese market.
With a population of more than 1,3 billion people and a constantly increasing need for service, products and knowhow, China is – without exaggeration – a very interesting market. However, it might be difficult for SMEs to find the resources necessary to get acquainted with the many rules and different conditions that apply on the Asian market.
But, if you are not prepared, your company will not get far in China, and a new EU initiative, The EU SME Centre (Centre for Small and Medium sized Enterprises), is a helping hand for the small and medium sized enterprises of Europe trying to enter the Chinese market.
The centre offers:
• Counselling on market shares, trade and marketing
• Legal advice
• Access to databases with information on China’s standard requirements for imported goods
• Counselling and training of the employees of the company enabling them manage in the Chinese culture
• Hot-desking. An arrangement that makes it possible for companies – for a specific period of time – to use the facilities of the EU centre in Beijing to set up a temporary office
If some of the small or medium sized companies in your cluster are contemplating entering the Chinese market, or if they only want to look at the possibilities in China, let them know about the offer from the EU centre. It’s free and there are no strings attached.
You may also consult the centre website to learn more about the possibilities of marketing your cluster and its competencies in China HERE
Facts on China:
• More than 1,3 billion inhabitants make China the largest market in the world.
• China is responsible for 20 % of the world trade.
• Almost all sectors are growing and need import goods and knowhow in order to satisfy the market demands.
• For example, “only” 457 million of the 3 billion Chinese have access to the internet and 859 million Chinese are using a mobile phone. According to the EU centre, the internet and mobile phone users together constitute only approximately 30 % of the potential market share within IT.
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